Thrad is a distribution partner for Gomry, bringing experiences from its catalog into AI conversations through sponsored placements. For businesses with experiences in the catalog, this offers a way to reach people while they are deciding what to do, such as choosing a concert during a weekend trip.
AI publishers use Thrad to select and display relevant placements in their products. Someone interested in an experience can then follow through to Gomry's ticket options. Placements depend on relevance and the publisher's rules; being in the catalog does not mean every event will appear in every conversation.
Finding an event while planning a trip
Consider this request:
“I will be in Miami from Friday to Sunday with two friends. We want live music, preferably outdoors, and we can spend up to $120 each.”
Thrad can use that context to select a relevant Gomry placement, subject to the AI publisher's rules. The publisher decides how to display it and identifies it as sponsored. From there, the user can explore Gomry's catalog for matching events and current ticket options.
The placement is an entry point to Gomry. How the user continues to checkout depends on the application's integration.
How publishers use Thrad
Thrad provides advertising infrastructure for AI products. Publishers integrate through an API or SDK, define their placement and category preferences, and retain control of how the result appears in their interface. Thrad analyzes the conversational context and ranks eligible sponsored placements.
The publisher can offer a route to event tickets using Gomry's catalog, rather than arranging inventory from individual ticket suppliers.
Gomry provides current prices and availability when the user explores ticket options. A sponsored placement does not reserve a ticket; the purchase is confirmed only when Gomry returns a successful order status.
Connecting to the catalog
Thrad selects the sponsored placement; the publisher presents it; Gomry supplies the event and ticket information when the user follows through.
| Component | Role in discovery and purchase |
|---|---|
| Thrad | Evaluates conversational context and selects a sponsored placement under the publisher's rules. |
| AI publisher | Displays the placement and its disclosure, then connects the user to the relevant Gomry experience. |
| Gomry | Searches the catalog, provides current ticket options, and handles the selected tickets through ordering and confirmation. |
For a publisher, the first step is integrating Thrad and deciding where sponsored experiences fit in the product. If the application also handles ticket search and purchase, Gomry's commerce documentation covers that part of the integration.